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Jul 12, 2008

HM Boosting Ambassador Sales

The Amby has been around for ages now. It was there when the angry young man was ‘young’ and for a long, long time was one of the only couple of options the Indian car buyer had. Old age though has caught up with it. Last year the company sold around 11,000 units. It’s less than what Alto does for Maruti in a month.


Old age aside, the amby still has one of the best rear seats in the business and the company is looking to boost sales of the old war horse by means of newer, cleaner and more fuel efficient engines. The engines will meet the Bharat Stage 3 emission norms. Company is claiming the fuel efficiency of around 16 km per liter.

HM is looking at the Taxi segment to boost sales. So you can bet the amby will be there for a long, long time to come.

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