Don't sell Flame High Court tells TVS - Part 2

Bajaj Auto it seems, have delivered the One-Two to TVS Motors. Madras High Court has ordered TVS to stop the manufacture and sale of the controversial motorcycle, Flame. This comes as a big blow to the plans of the Hosur based manufacturer which had been counting on its new offering to improve sales and margins.

Both Bajaj and TVS had been embroiled in verbal duels ever since TVS showed the Flame to the media. Bajaj claimed that TVS had ‘copied’ its patented DTS-I technology, while TVS threatened to file a defamation lawsuit against Bajaj.

Earlier the SC had asked TVS to stop the bookings for the motorcycle till January 29. TVS though will file an appeal against the order in the Madras HC.

Personally I think TVS was wrong since the beginning. Why they didn’t claim for a revocation of the patent when it was granted to Bajaj back in 2002, I wonder. The only thing I think TVS can do now is either go in for a completely new engine or modify the same engine with three valves and one spark plug. Although doing either will cost a lot of time and money. The bad name they have garnered since the end of last year is not going to help either.

Click here for Part 1